6 Best Email Marketing Tools

Many Business owners or entrepreneurs are now using email marketing for their business to market and promote their products. But how many of them know the best tools in 2022? It sounds like a difficult task because, these days, so many new tools are coming out every week. 

But we got you covered with the 6 Best email marketing tools in 2022, which will help you succeed online without spending hours tinkering with different programs and wondering which is the affordable and best tool for this.

The list of 6 Best email marketing tools is given below:

• Best Overall: Mailchimp
• Best for Automation: ActiveCampaign
• Easiest to Use: MailerLite
• Best All-in-One Marketing Suite: Hubspot
• Best Affordable Option: Moosend
• Best for E-commerce: Drip

1. Mailchimp:

Mailchimp is one of the best tools in terms of automation. It’s not the best tool, but it has great capabilities and functionality that can fit any business or marketing plans you have.

With the help of it, you can schedule Campaigns, do A/B tests, and reports that include open rates, click-through rates, unsubscribe rates, and businesses can obtain more. It also offers the most generous free-forever programs.

Pros:

• Excellent functionality
• Best for automation
• Provide the most generous free-forever programs

Cons:

• Not the best tool to use for beginners.  
• It’s better for businesses that already have a clear goal in mind.  
• Also, you’ll need time and effort to get the best out of Mailchimp. 

2. ActiveCampaign:

It’s a robust email marketing platform that allows you to create and implement emails, contact forms, web forms, and campaigns using templates.

The most impressive thing about this tool is that it has an intuitive interface with a drag-and-drop builder where you can build the email you want to send. The other thing to note about this tool is that it offers a full suite of tools for sending emails, such as tracking, multimedia, and much more.

Pros:

• Wonderful automation

• Brilliant and easy to use.

• CRM with sales integration

• Easy to use, robust and in-depth

Cons: 

• Not a good solution for beginners who are looking for template-driven solutions.   
• The tool is only for those who know exactly what they want to accomplish. It has a clear vision of what they want to achieve with the help of email marketing.

3. MailerLite: 

It is one of the easiest email marketing tools to use. It has an amazing drag-and-drop editor that helps you create a newsletter in seconds. Mailerlite even comes with templates, so you can choose one that’s right for your business and create your first campaign without any hassle. Doing so will save you precious time and effort.

Additionally, the tool offers a range of email marketing features, including sending and tracking multiple emails, making campaigns mobile responsive, identifying your best customers through CRM integration, and much more.

Pros: 

• Great email marketing software with advanced options. 
• Provides the ability to track all email campaigns centrally. 
• Can easily create highly customized newsletters by using drag and drop editor.   

Cons:

• Not very good in terms of advanced marketing automation capabilities.   
• Not geared towards beginner or small business owners. 
• Software is expensive, considering it’s only in its first year of service.

4. Hubspot: 

Hubspot is an all-in-one marketing suite and a CRM tool that helps you to develop, build, and manage your marketing and sales strategies. This tool also allows you to create interactive campaigns that can be mobile responsive, funnels, and much more.

You can also use the tool for more than just email marketing. Use it to send SMS, blog posts, social media posts, and more. While the element of automation is available in Hubspot, it’s all about using the tools you need best for your campaign and not overcomplicating things.

Pros: 

• Perfect for marketing agencies or businesses that require a wide range of services. 
• Great CRM functionality with the sales pipeline. 
• Automation is available with an easy-to-use built-in editor.  

Cons: 

• Not the best in terms of delivering emails on mobile.   
• It’s only for those who want an all-in-one marketing solution.   
• It’s not a good tool for beginners or small business owners looking for something more suited to their needs.

5. Moosend:

It is the best affordable option for those looking for a simple yet effective tool to help them in their email marketing efforts. It not only comes with a great design and functional features, but it also runs entirely on the open-source Gmail platform, making it a breeze to use. 

On top of that, you can use it as an email marketing software because it’s based on WordPress. Depending on which option is less expensive, you can pay by the number of subscribers or emails sent.

Pros:  

• Lowest price for high-quality services.
• Available for all Gmail users.  
• Pay when you send or by the number of subscribers.  

Cons: 

• No advanced features.   
• Only for those who want to send emails with content that is easy to read and follow. 
• Doesn’t include advanced marketing automation functions.

6. Drip: 

Drip’s powerful workflows and advanced list segmentation make it the ideal email marketing program for e-commerce companies. It’s the ideal tool for businesses looking for a bigger database of subscribers, with advanced analytics and reporting.

It’s also best to target their email list more intelligently by segmenting their subscribers based on the items they buy. Drip is a paid service, and when you enable auto-responders or follow-up emails, you can expect to make a small profit.

Pros: 

• Effective marketing automation features. 
• Advanced reporting and analytics.
• A wide range of segmentation options.   
• Great for businesses that need targeting for more than just email campaigns.

Cons: 

• Doesn’t include templates or drag-and-drop editors. 
• Not easy to use for beginners or small business owners on a budget.
• Only for those who want to use email marketing tools to increase sales and revenues.

Final words:

As we can see, the email marketing software market is growing rapidly. Today we have many options to choose from, with each tool offering something different that you can do with your emails. It’s up to the user whether they want to use them or not, but there are some things that they should keep in mind before they make a decision.