Email marketing is one of the best ways of marketing your product or service efficiently to your prospective clients or customers. Its helps you to promote your business and reach out to hundreds and thousands of prospects at fraction of cost compared to other forms of marketing. The return on investment for any email marketing campaign can be very high …

Funnel Marketing, as you might well guess, has nothing to do with the physical funnel you keep in your storeroom. It is a marketing concept that maps the stages through which the customer passes while buying a good or receiving a product or service. The stages range from the broadest to the narrowest and when they are pictorially represented one …